We live in a age of PR spin, with the art world dominated by promotional PR activity. Through the media our reality is created. Today's artists who can successfully use the media to their advantage, can shape reality and achieve huge wealth and power...
In an interview, with David Cohen, for the London Evening Standard in 2007 Damien Hirst said: "Art is only worth what people will pay for it." In the same interview a friend of Hirst's, said: "It's like this great illusion getting bigger and bigger. It's soaring in value, but really it's the emperor's new clothes. You've got to hand it to Hirst, though. He is a fantastic showman, a great advertising man, full of bravado"
Read more at www.thisislondon.co.uk
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