Huge levels of 'art culture' and commercial imagery, especially available in advertising, has permanently changed the way art and images are created and received by the public today.
With the lines between advertising and art as blurred as they’ve ever been - with art borrowing from advertising and advertising borrowing from art. This effect is strikingly present in the work of Damien Hirst and other modern British artists. But have modern British artists run out of ideas? Falling back on repeating established clichés that trade on branding and shock tactics.
What do you think? Pics above (first pic) of Damien Hirst's 'spastic society box' and (second pic) a genuine charity fundraising box, raising money for Guide Dogs
3 comments:
being original is no longer a necessary condition for a young British artist to gain a reputation. There are hundreds of respected artitis today who do not get the exposure or publicity they deserve. To be a successful artist now you have to understand how to use the media . Problem with Hirst is his work mainly reflect his sophisticated understanding of PR and are much less about art
Hirst is world famous for his use of PR shock tactics which have helped him amass serious wealth - even retaining cash stakes in his own work to inflate the price as we saw with his diamond skull. So much of what Hirst does is calculated to get attention - that is how his work should and will be viewed in years to come.
What an interesting blog, introduced by a thought-provoking photo. The unusual wall painting of the dwellings is
also a strangely modern interpretation.
Offer Waterman & Co.
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